CHICAGO – May 11, 2022 –RSA America welcomes Robert Easley to the RSA America team as the Chief Growth Officer, and Mark Osborne as Director of Retail Execution.

Rob Easley served as SVP Operations, Chief Change Officer, and Chief Marketing Officer at H-E-B. At RSA America, he will be primarily leading all strategic business development and sales partnership activities to grow the company.

Easley says of his new role, “The future of grocery retailing is in enhancing the customer’s shopping experience in every location they shop, in-person and online. It is critically important to meet them where they are, and the RSA America solution does this by providing on one simple to use mobile app. I joined RSA America because its solution empowers retailers to serve customers better, increase revenue, and increase margins. I am proud to be on this team and excited to help transform our industry.”

Chief Customer Officer and Co-Founder Rob Belcore explains,“We are always pushing ourselves to be better at RSA. We want to continue to develop and deploy more solutions to grow our customers sales and profits.  By adding Rob Easley to our team, we bring the vision of the industry with us. He has been a part of loyalty, analytics, and customer driven success at multiple retailers across multiple industries. He will continue to propel RSA America forward as a true differentiator in the market.

Mark Osborne brings to his new role as Director of Retail Executionextensive experience in operations, developing and executing strategic initiatives at the store level to improve customer experience, sales, and profits.

Mark served as VP-director of operations at Sprouts and Reasors & Earthfare. At RSA America, Osborne is responsible for developing strategies, execution plans, customer success goals, researching, and directly working with customers.

Osborne says of his new role, “’ One Stop Shop’does not have the same definition today as it did 20, 10, or even five years ago. The fusion of retail and technology (phygital) and how to deliver a superb customer experience is ever-changing. That is why I am extremely eager to bring my experience to this amazing team. My passion is to make every independent retailer successful in this fast-changing environment.”

“RSA America has always been a true grocers’ software. We do not believe we can fix problems from the other end of a webinar. The excitement we have in hiring Mark Osborn cannot be contained. As an operations director for at a number of the nation’s premier independent retailers his entire life, mark has driven operational excellence across multiple different grocery concepts.  He has proven his capabilities across every grocery concept from high-end organic, to cost-plus meat and potato stored. Mark knows the importance of store-level execution. We believe he will be an incredible resource to our grocers as they use RSAs digital technology to enhance their shoppers in-store experience.” said Belcore.

CEO and Co-Founder Ravi Achanta adds, “We are convinced that together Rob and Mark will be beneficial resources to our company. We believe they will strengthen our commitments to retailers and encourage innovation.”

 About RSA America

RSA America helps independent grocers drive transformation by offering a fully integrated digital solution that combines pricing, couponing, marketing, and loyalty information in one place. RSA technology gives grocers a competitive edge in the market, customization on a real-time basis, and focused loyalty rewards all culminating in a positive shopping experience that affords the grocer deep savings on local marketing and advertising. If you are interested to learn more about RSA America, please visit