Each of our solutions work and communicate effortlessly with the software and hardware you already use. Making it easier for you to offer smarter shopping experience for your stores, employees, and customers.
Our Story
RSA America began in 2014, driven by a deep respect for independent grocers who are at the heart of every community. We saw passionate store owners working hard everyday yet struggling to keep up with the national chains. That didn’t sit right with us. So, we set out to change it. Born from a shared belief that local grocers deserve better tools, RSA was built to lift them up. We help stores grow by connecting with loyal shoppers, boosting sales, and simplifying marketing. Today, we’re proud to walk alongside grocers across America helping them compete, thrive, and stay rooted in the neighborhoods they serve.
Our Team
At RSA America, we simplify technology for local grocers. Founded by experts in marketing, AI, and retail tech, we help you understand customer behavior, boost sales, and drive real results with personalized shopper engagement. Bridging the tech gap for independent grocers.
Our Team is committed to the success of every independent grocer.
Ravi is an entrepreneur, investor, and philanthropist driven to solve the industry challenges through technology & innovation. He has more than 25 years’ experience as an entrepreneur, investor, board member, and technologist. He leverages his deep networks in people, technology, philanthropy, team building, development and entrepreneurship to connect businesses, technologists, and innovators to solve business challenges and bring the best of solutions to businesses.
Ravi has a successful history of owning and operating business ventures in the IT, educational, real estate, and manufacturing industries in the US and India. He also holds a Masters Degree in Information Services from Brisbane University and a Masters of Science from the University of Indore, India.
Rob's extensive background, experience, and success in digital marketing is considered one of RSA America's "secret weapons." He specializes in enhancing the marketing effectiveness of brands, stores, and products in conjunction with technology; improving both brand awareness and market penetration with each solution. RSA is fueled by Rob's vision of a platform that synthesizes hyper-targeted marketing, revenue enhancement, predictive analytics, and mobile technologies. His innovative approach to monetizing social media and customer loyalty has been universally praised.
Rob began applying his keen sense for digital marketing while at the Wharton School forming his own digital content consulting firm, Little Guys Consulting LLC, which specialized in promoting unified content strategies across multiple channels. Before graduating Wharton with a BS in Economics with a concentration in Sales Force Management and a minor in Strategy, Rob was the head TA of the Wharton Field Challenge, a four year starter on the Penn basketball team, a team captain, and an All-Ivy selection.
Rao Achanta is a technology professional with 20 plus years of experience in architecting highly scalable IT solutions for solving business problems. As CTO, Rao is responsible for the product roadmap, development and delivering value to customers through our next generation solutions using machine learning and artificial intelligence at RSA America. His responsibilities include, formulate and articulate strategy and effectively drive consensus across the organization; in partnership with the executive team, work to identify opportunities and risks for delivering the product; and assessment of marketplace obstacles and technical hurdles to the business success and utilizing strengths in research and identify technology trends and evaluate and identify appropriate technology platforms especially in ML, AI, Cloud, Mobility and Analytics.
Prior to RSA America, Rao was a Vice President of Software Development at Veritra. Rao has deep expertise in design and implementing complex, large-scale, and highly available enterprise architectures. Worked with a few of the largest consumer retail companies with large consumer datasets in developing effective promotional campaigns. His past project work enabled him to work with organizations including Citibank, OfficeMax, Lakeside, United Healthcare, Sears, Jiffylube, Pennzoil, IAAI, Baxter, McDonald's, and others.
Rao holds Ph.D. degree in science and serving as a professor at Chicago State University. Rao’s research interests include using ML, AI, VR and AR in retail for increasing customer lifetime value.
Tricia Meyer is Founder + Managing Attorney of Meyer Law, one of the fastest growing law firms in the United States. Meyer helps entrepreneurs and technology companies from startups to large corporations with day-to-day matters and notable clients include companies that have appeared on Shark Tank to companies gracing the Inc. 500 to some of the largest companies in the world. Tricia has been named one of the Most Influential Female Lawyers in Chicago by Crain’s Chicago Business and been recognized as a top 10 technology lawyer. As an entrepreneur and a lawyer, Meyer has a unique perspective and has mentored thousands of startups and scaling companies at tech incubators and accelerators across the United States such as 1871, WeWork Labs and Techstars. Learn more at www.MeetMeyerLaw.com and follow Meyer Law’s story on Instagram @loveyourlawyer.
MEYER LAW is an award-winning, woman-owned law firm that specializes in helping technology companies from startups to large corporations with corporate, contracts, employment, intellectual property, fundraising and privacy matters. The team at Meyer Law has helped hundreds of companies from startups that have been featured on Shark Tank to fast-growing companies on the Inc.500 to some of the largest companies in the world, and mentored thousands of technology companies at incubators and accelerators across the United States such as 1871, WeWork Labs and Techstars. Learn more at www.MeetMeyerLaw.com and follow Meyer Law’s story on Instagram @loveyourlawyer.
Mark Osborne is a seasoned retail leader with extensive experience in operations, merchandising, and performance management across the grocery industry. At RSA America, he focuses on helping independent grocers improve profitability, enhance customer engagement, and streamline store operations.
He brings deep expertise in P&L management, workflow optimization, and store performance improvement, with a proven ability to navigate complex challenges such as competitive pressures, assortment expansion, and new store openings.
Known for his hands-on leadership style, Mark is committed to building strong teams and driving sustainable growth for independent retailers through strategic execution and operational excellence
Amy is a highly experienced marketing leader with deep skills across the marketing funnel, specializing in building brands, multi-unit, and retail businesses. An acknowledged member of the leadership team, she built and led successful marketing teams in several consumer-facing companies, including Fresh Thyme Market, Pet Supplies Plus, Sears/Kmart, Tops Markets, Smart & Final, etc. In addition, Amy has built a successful fractional CMO practice working with B2C and B2B companies across several verticals.
Amy is experienced in positioning brands for growth, crafting powerful brand strategies, planning and budgeting, traditional and digital media, website development, e-commerce, customer insights, CRM and loyalty. She is a data-driven marketer who knows how to work across organizations to achieve desired outcomes.
Steve brings a deep, authentic passion for the independent grocery industry, rooted in decades of firsthand experience. A second-generation independent grocer, he has spent over 45 years in the industry building businesses, serving communities, and shaping the retail landscape.
Steve served as the President of Grolmus Enterprise Inc. from 1998 to 2023, where he established himself as a respected leader with strong expertise in retail operations, negotiation, sales management, team building, and business development.
In 2002, Steve and his wife Julie relocated to Eldridge, Iowa, where they built and successfully operated North Scott Foods. The store became a cornerstone of the local community, known for its service and connection with customers, until they sold the business and retired in April 2023.
Beyond his own ventures, Steve has been an active contributor to the broader industry. He served on the Iowa Grocery Industry Association Board of Directors from 2016 to 2023, including a term as Board Chairman from 2019 to 2020, reflecting his commitment to supporting and advancing independent grocers.
Outside of his professional life, Steve has been married to Julie for 38 years. Together, they have raised three children, Andy, Ali, and Steven, and now enjoy spending time with family while reflecting on a career defined by dedication, leadership, and community impact.
Our advisory board is comprised of seasoned experts from the information technology and data analytics sector.
Steve Black is the Founder and CEO of abrighterday.life, a leadership and business coaching firm based in the Rocky Mountains of Colorado. With nearly five decades of experience in the retail grocery industry, Steve has played a key role in shaping some of the most innovative brands, including including United Supermarkets, Sprouts Farmers Market, and Sunflower Farmers Market.
A certified Executive Speaker & Coach with the Maxwell Leadership Team and an NGA-endorsed leadership coach, Steve is passionate about guiding businesses and individuals toward growth and excellence. As a featured contributor to The Shelby Report, he shares industry insights and leadership strategies that inspire transformation of culture and highly successful business practices at both personal and organizational levels.
Steve’s hands-on experience and leadership-focused mindset have made him a sought-after coach and mentor, helping teams navigate challenges, develop strong leadership, and drive meaningful business impact.
Beyond his professional life, Steve and his wife, Melanie, enjoy the Colorado outdoors with their daughter, Taylor. Whether riding four-wheelers, trout fishing, or capturing moments through photography, they embrace adventure. They also cherish traveling to visit their two sons, daughters-in-laws, and six wonderful grandchildren.
Glenn is an experienced technical leader with 20 years of experience with Silicon Valley technology start-ups across a range of consumer and enterprise industries. He currently serves as Vice President of Operations for Inscape Data, Inc., which provides television audience data via automated content recognition technology.
Prior to Inscape Data, Glenn was Vice President of Operations at Skyhigh Networks, Inc. (acquired in January 2018 by McAfee), where he was responsible for technical operations, infrastructure, compliance, information security, engineering tools and corporate IT.
Glenn previously served as Vice President of Network Operations at Idle Gaming (acquired in 2015 by GSN Games), which created award-winning massively multiplayer casual and casino games. Before Idle Gaming, he served as Vice President of IT Operations at PlayFirst, Inc. (acquired in 2014 by Glu Mobile) which created award-winning casual games for multiple platforms. Glenn held previous positions with Kadiri, Inc (acquired by Workstream Inc., in 2004, now known as HRsoft, Inc.), and Xtime, Inc. (acquired by Cox Automotive in 2014) and in professional services, customer operations and data center design for enterprise applications used by a range of Fortune 500 clients.
Sue is the Founder and CEO of Agile Advisors, a firm providing outsourced CFO, controller, and senior accounting services to venture-backed startups, entrepreneur-led businesses, and nonprofit organizations. She brings deep expertise in financial strategy, capital raising, and due diligence, supporting companies from early-stage through growth and expansion.
Prior to founding Agile Advisors, Sue served as CFO of a venture capital firm focused on high-tech and biotech investments, where she gained extensive experience guiding companies through the fundraising process and working closely with investors.
Under her leadership, Agile Advisors has grown into a high-performing team supporting a diverse client base across technology, logistics, finance, and healthcare sectors. Sue is known for building strong financial foundations, preparing companies for investment, and helping organizations scale effectively.
Mike Weaver is a seasoned IT Leader with over 20 years experience leading and transforming IT organizations. Mike serves as CIO for Schuff Steel, the largest steel fabrication and erection company in the US, where he has taken on the challenge of building a world-class IT organization and transforming Schuff's business processes by initiating a complete overhaul of financial, ERP, ECM, and Infrastructure systems.
Prior to joining Schuff, Mike incubated cloud go-to-market strategies for both Veritra and Insight, and was responsible for developing and delivering IT Cloud and Infrastructure services. He also served as Insight's Director of IT Systems where he delivered IT infrastructure services to Insight's internal user community, and led the infrastructure integration activities for several large acquisitions. Mike has a progressive history of IT technical and leadership positions at Insight and the United Sates Air Force.
Michael holds a bachelor's and master's degree in Computer Information Systems, as well as having earned various technical certifications throughout his career.
Steve Speidel is a successful Fortune 500 COO with 25 years of management experience and widely admired for his integrity, business knowledge and interpersonal skills. Mr. Speidel is currently COO at Kudelski Security, Inc., a global provider of cybersecurity solutions. During his tenure, he successfully transformed the company from a Switzerland-based startup into an international provider of innovative cybersecurity solutions and award-winning managed security services.
Throughout his career, Steve has been recognized for outperforming expectations, and for achievements in business and technology
Throughout his career, Steve has been recognized for outperforming expectations, and for achievements in business and technology
Praveen Moturu is an accomplished business and technology leader driving enterprise digital transformation at Mars. With extensive experience across global and Fortune 500 organizations, he specializes in digital platforms, enterprise architecture, and technology-driven growth strategies.
He has a proven track record of leading large-scale transformation initiatives, including AI, automation, and cloud modernization, enabling organizations to improve efficiency, reduce costs, and accelerate innovation. Praveen plays a key role in advancing enterprise digital platforms, supporting scalable growth and future-ready business operations.
With deep expertise in strategy, planning, and service delivery, he has successfully built and led high-performing teams, established innovation frameworks, and delivered impactful digital solutions across complex environments.
Lucinda Wright is leading the game-changing launch and expansion of Cask & Kettle’s line of craft brewed cocktails. This brand is pioneering the creation of a new segment within the spirits industry (k-pod cocktails) and is, globally, first to market.
Previously, Lucinda led the innovation, strategy, marketing and sales practices at JPG Resources, a thriving consultancy that supports start-up and young, accelerated growth brands in the food & beverage industry. Prior to JPG Resources, she was the Director of Private Brand Innovation for Meijer (a major supercenter retailer) where she created the product development and global sourcing departments to support all food & beverage categories. She began her career at Kellogg Company in brand management. During her tenure, she rose to VP of Marketing and served in key leadership positions on large global brands as well as led the new product innovation team and played a key role in the acquisition of Kashi. Lucinda has both an MBA and BA from Michigan State University and has been awarded the Excellence in Marketing award from Michigan State University, an Effie award for excellence in advertising and received the Top 20 Best New Frozen Products of the Year from Supermarket Review.
Previously, Lucinda led the innovation, strategy, marketing and sales practices at JPG Resources, a thriving consultancy that supports start-up and young, accelerated growth brands in the food & beverage industry. Prior to JPG Resources, she was the Director of Private Brand Innovation for Meijer (a major supercenter retailer) where she created the product development and global sourcing departments to support all food & beverage categories. She began her career at Kellogg Company in brand management. During her tenure, she rose to VP of Marketing and served in key leadership positions on large global brands as well as led the new product innovation team and played a key role in the acquisition of Kashi. Lucinda has both an MBA and BA from Michigan State University and has been awarded the Excellence in Marketing award from Michigan State University, an Effie award for excellence in advertising and received the Top 20 Best New Frozen Products of the Year from Supermarket Review.
Mike Sowden serves as the Chief Operating Officer of Roberts Company, where he oversees operations across 19 stores and leads a team of more than 1,500 employees. With extensive experience in the retail and business sectors, Mike has held key leadership roles at Randalls in Houston, TX, as well as Supervalu in Minneapolis, MN, and Atlanta, GA.
A dedicated lifelong learner, Mike holds a Bachelor of Science from the University of Houston and a Master of Business Administration from Columbia Southern University.
Known for his strong leadership and commitment to operational excellence, Mike plays a vital role in driving the continued growth and success of Roberts Company. Outside of work, he is family-oriented and enjoys spending time with his wife, children, and grandchildren.
Seamlessly integrate with your existing POS.
