RSA America is a leading retail technology company powering loyalty, ecommerce, personalization and retail media for grocery and retail businesses. With deep POS integration and AI-driven intelligence, RSA enables retailers and brands to connect with consumers through meaningful, measurable and inclusive experiences both online and in-store. RSA serves more than 250 retailers across 1,400 store fronts and reaches over 7.2 million shoppers in 41 U.S. states, helping independent grocers compete more effectively with larger chains.
About Us
More Customers , More Sales
We equip Independent Retailers, with digital mobile marketing solutions that drive higher customer satisfaction, retention and sales.
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Tools Everywhere. Not enough sales?
Our unified platform and straightforward go-to-market strategies make integration and implementation seamless, enabling retailers to engage with a wider shopper base in real-time and drive incremental sales.
Smart strategic marketing
through predictive analytics for omnichannel customer engagement
Innovative mobile technology
for real-time in-store coupon redemption and management
AI-powered analytics
to hyper-target customers with personalized, actionable insights
Smarter brand education
using data-driven, location-based product targeting
With RSA America, grocers can drive shopper engagement, increase profits, and adapt to market trends promptly while fostering loyalty comparable to big-box retailers, we put independent grocers first.
Our solutions are built to address the unique challenges of every store, no matter the size, helping retailers streamline operations, engage shoppers, and grow in today’s competitive marketplace. Trust RSA America to empower your business and transform the way you serve your community.
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Seamlessly integrate with your existing POS.
Each of our solutions work and communicate effortlessly with the software and hardware you already use. Making it easier for you to offer smarter shopping experience for your stores, employees, and customers.
How Can We Help?
RSA America prides itself on being the trusted advisers to the independent grocery store market.
Founded by experts focused on the interaction between retailers, brands, and their customers, RSA America sheds new light on customer behavior inside the store.










