“We’ve been with RSA for five years, and the results have been incredible. The data we get allows us to run smarter promotions, and their team is smart, innovative, and truly cares. RSA team have been great partners every step of the way.”

RF Buche

President, Buche Foods

“Our reason for choosing RSA was clear,  our initial results were impressive from day one and have continued. RSA has left us truly impressed their platform is easy to use and perfectly represents what independents need to compete.”

Ray Sprinkle

President & CEO, URM Stores

“We’ve been with RSA for just over a year, and it’s been an exceptional journey. RSA helped us launch a loyalty program that our customers love, and with AI-driven insights and Autopilot.ai, managing campaigns and understanding customers has never been easier.”

Prabash Coswatte

Chief Operating Officer, Heritage Grocers Group

“One thing I love about RSA is I’ll call and they’ll pick up the phone and make the changes we need. I’m really impressed and excited for this opportunity.”

Thomas Olsen

Retail Media Manager, URM Group

“We’re thrilled to work with RSA on strategies to grow our baskets and reach customers more effectively. They’ve helped us reduce expensive brand advertising and better manage our promotions.”

Paul Rowton

Vice President, Edwards Food Giant

“RSA helped us eliminate paper ads, save money, and bring customers back with targeted offers. After seven years, their support has been incredible.”

Steven Luntz

Owner, WM Grocery

“We’ve been with RSA for a long time, and they were our first loyalty program. What sets them apart is how well they understand retailers and help us communicate with our customers. Many companies try to compete with RSA’s pricing, but none match their retailer and customer-first mentality. That’s what makes them the right choice for us.”

Josh Gage

Marketing Director, Nilssen Group

“We’ve been with RSA for five years now, and they’ve consistently delivered on every promise . Unlike  other apps or  e-coupon platforms that felt like just a sales pitch, RSA has truly delivered what they said they would.”

Andrea Teal

Owner, Teal’s Market

“RSA America gave us the tools to connect better with our best customers and expand into digital coupons.”

Brad Askeland

President & CEO, North State Grocery

“We’ve been working with RSA for three years and choosing them was absolutely the right decision. They helped us transition from weekly ads to a digital coupon program that now reaches over half a million customers. Our shoppers are saving money, spreading the word, and our basket size has grown. RSA truly understands our business their knowledge and response time are exceptional.”

Matt Corbin

Director of Marketing, Lowe’s Markets

About Us

RSA America is a leading retail technology company powering loyalty, ecommerce, personalization and retail media for grocery and retail businesses. With deep POS integration and AI-driven intelligence, RSA enables retailers and brands to connect with consumers through meaningful, measurable and inclusive experiences both online and in-store. RSA serves more than 250 retailers across 1,400 store fronts and reaches over 7.2 million shoppers in 41 U.S. states, helping independent grocers compete more effectively with larger chains.

More Customers , More Sales

We equip Independent Retailers, with digital mobile marketing solutions that drive higher customer satisfaction, retention and sales.

250

Retailers

1500

Store Fronts

28

Retail Revenue

200

Coupon Clips

7.2

Shoppers

41

States

Tools Everywhere. Not enough sales?

Our unified platform and straightforward go-to-market strategies make integration and implementation seamless, enabling retailers to engage with a wider shopper base in real-time and drive incremental sales.

Smart strategic marketing

through predictive analytics for omnichannel customer engagement

Innovative mobile technology

for real-time in-store coupon redemption and management

AI-powered analytics

to hyper-target customers with personalized, actionable insights

Smarter brand education

using data-driven, location-based product targeting

With RSA America, grocers can drive shopper engagement, increase profits, and adapt to market trends promptly while fostering loyalty comparable to big-box retailers, we put independent grocers first.

Our solutions are built to address the unique challenges of every store, no matter the size, helping retailers streamline operations, engage shoppers, and grow in today’s competitive marketplace. Trust RSA America to empower your business and transform the way you serve your community.

Get started now!

Seamlessly integrate with your existing POS.

Each of our solutions work and communicate effortlessly with the software and hardware you already use. Making it easier for you to offer smarter shopping experience for your stores, employees, and customers.

How Can We Help?

RSA America prides itself on being the trusted advisers to the independent grocery store market.

Founded by experts focused on the interaction between retailers, brands, and their customers, RSA America sheds new light on customer behavior inside the store.