OUR TEAM
Solving the technology gap for independent grocers.
At RSA America, we are solving some of the biggest technological obstacles that independent grocers face today. Founded by experts who specialize in marketing, AI and technology, we shed light on customer behavior inside and outside the store to increase overall sales and the bottom line. We teach you how to target your shoppers with customized messages that deliver results!
We equip independent retailers with state-of-the-art digital and mobile marketing solutions to help them achieve customer satisfaction and retention. By using our advanced, retail-marketing platform, we transition independent retailers beyond typical, traditional customer outreach and create meaningful interactions through data and analytics. We empower the independent grocers!
Our team's mission is to empower every independent grocer in America.
Rob began applying his keen sense for digital marketing while at the Wharton School forming his own digital content consulting firm, Little Guys Consulting LLC, which specialized in promoting unified content strategies across multiple channels. Before graduating Wharton with a BS in Economics with a concentration in Sales Force Management and a minor in Strategy, Rob was the head TA of the Wharton Field Challenge, a four year starter on the Penn basketball team, a team captain, and an All-Ivy selection.
MEYER LAW is an award-winning, woman-owned law firm that specializes in helping technology companies from startups to large corporations with corporate, contracts, employment, intellectual property, fundraising and privacy matters. The team at Meyer Law has helped hundreds of companies from startups that have been featured on Shark Tank to fast-growing companies on the Inc.500 to some of the largest companies in the world, and mentored thousands of technology companies at incubators and accelerators across the United States such as 1871, WeWork Labs and Techstars. Learn more at www.MeetMeyerLaw.com and follow Meyer Law’s story on Instagram @loveyourlawyer.
Prior to RSA America, Rao was a Vice President of Software Development at Veritra. Rao has deep expertise in design and implementing complex, large-scale, and highly available enterprise architectures. Worked with a few of the largest consumer retail companies with large consumer datasets in developing effective promotional campaigns. His past project work enabled him to work with organizations including Citibank, OfficeMax, Lakeside, United Healthcare, Sears, Jiffylube, Pennzoil, IAAI, Baxter, McDonald's, and others.
Rao holds Ph.D. degree in science and serving as a professor at Chicago State University. Rao’s research interests include using ML, AI, VR and AR in retail for increasing customer lifetime value.
Ravi has a successful history of owning and operating business ventures in the IT, educational, real estate, and manufacturing industries in the US and India. He also holds a Masters Degree in Information Services from Brisbane University and a Masters of Science from the University of Indore, India.
Excels in turnaround situations, brings the tenacity necessary to execute organizational goals consistently and build strong teams. Drives additional profit by optimizing team performance; solid P & L and budget management skills to produce superior alignment between expense and return on investment. Excels opening new locations, expanding assortments, overcoming competitive influences, and managing other complex organizational challenges.
Before his career in sales, Terry proudly served in the US Army as a communications specialist, putting in strategic communication and teamwork skills. This diverse background equips Terry with a unique perspective, blending military discipline with sales understanding to drive results and forge lasting partnerships.
Terry brings a wealth of expertise in sales strategy, client relationship management, and technological innovation. His commitment to excellence and dedication to delivering value promises success to any team or organization aiming to thrive in today's competitive marketplace.
Amy is experienced in positioning brands for growth, crafting powerful brand strategies, planning and budgeting, traditional and digital media, website development, e-commerce, customer insights, CRM and loyalty. She is a data-driven marketer who knows how to work across organizations to achieve desired outcomes.
For 25 years, Steve served as the President of Grolmus Enterprise Inc. (1998–2023), where he built a reputation as a skilled leader with expertise in negotiation, retail operations, sales management, team building, and business development.
In December 2002, Steve and his wife, Julie, relocated to Eldridge, Iowa, where they built and successfully operated North Scott Foods. As a cornerstone of the community, North Scott Foods provided exceptional grocery services until the couple sold the store and retired in April 2023.
Steve's dedication to the grocery industry extended beyond his stores. From 2016 to 2023, he served on the Iowa Grocery Industry Association (IGIA) Board of Directors, including a term as Board Chairman from 2019 to 2020. His contributions to the IGIA reflect his passion for advancing the industry and supporting fellow grocers.
Outside of his professional life, Steve has been happily married to his wife, Julie, for 38 years. Together, they have raised three children—Andy, Ali, and Steven—who continue to be a source of pride and joy. In retirement, Steve and Julie enjoy reflecting on their successful career while spending quality time with family and friends.
Publishing Companies
Retail Associations
Marketing Agencies
POS System Providers
The Food Marketing Institute
POS Resellers
Our advisory board is comprised of seasoned minds from the information technology and data analytics sector.
A certified Executive Speaker & Coach with the Maxwell Leadership Team and an NGA-endorsed leadership coach, Steve is passionate about guiding businesses and individuals toward growth and excellence. As a featured contributor to The Shelby Report, he shares industry insights and leadership strategies that inspire transformation of culture and highly successful business practices at both personal and organizational levels.
Steve’s hands-on experience and leadership-focused mindset have made him a sought-after coach and mentor, helping teams navigate challenges, develop strong leadership, and drive meaningful business impact.
Beyond his professional life, Steve and his wife, Melanie, enjoy the Colorado outdoors with their daughter, Taylor. Whether riding four-wheelers, trout fishing, or capturing moments through photography, they embrace adventure. They also cherish traveling to visit their two sons, daughters-in-laws, and six wonderful grandchildren.
Find out more at abrighterday.life.
After certifying Maxwell's Leadership coach and speaker, he embarked on a new venture as Founder & CEO of abrighterday. Life LLC. is a business and leadership coaching firm headquartered in Colorado.
Prior to Inscape Data, Glenn was Vice President of Operations at Skyhigh Networks, Inc. (acquired in January 2018 by McAfee), where he was responsible for technical operations, infrastructure, compliance, information security, engineering tools and corporate IT.
Glenn previously served as Vice President of Network Operations at Idle Gaming (acquired in 2015 by GSN Games), which created award-winning massively multiplayer casual and casino games. Before Idle Gaming, he served as Vice President of IT Operations at PlayFirst, Inc. (acquired in 2014 by Glu Mobile) which created award-winning casual games for multiple platforms. Glenn held previous positions with Kadiri, Inc (acquired by Workstream Inc., in 2004, now known as HRsoft, Inc.), and Xtime, Inc. (acquired by Cox Automotive in 2014) and in professional services, customer operations and data center design for enterprise applications used by a range of Fortune 500 clients.
Sue attended Marquette University where she received a degree in accounting. In her free time she enjoys traveling with her husband and 5 kids, attending their sporting events and being active. Last year she completed her first and only Chicago Marathon.
Prior to joining Schuff, Mike incubated cloud go-to-market strategies for both Veritra and Insight, and was responsible for developing and delivering IT Cloud and Infrastructure services. He also served as Insight's Director of IT Systems where he delivered IT infrastructure services to Insight's internal user community, and led the infrastructure integration activities for several large acquisitions. Mike has a progressive history of IT technical and leadership positions at Insight and the United Sates Air Force.
Michael holds a bachelor's and master's degree in Computer Information Systems, as well as having earned various technical certifications throughout his career.
Throughout his career, Steve has been recognized for outperforming expectations, and for achievements in business and technology
Previously, Lucinda led the innovation, strategy, marketing and sales practices at JPG Resources, a thriving consultancy that supports start-up and young, accelerated growth brands in the food & beverage industry. Prior to JPG Resources, she was the Director of Private Brand Innovation for Meijer (a major supercenter retailer) where she created the product development and global sourcing departments to support all food & beverage categories. She began her career at Kellogg Company in brand management. During her tenure, she rose to VP of Marketing and served in key leadership positions on large global brands as well as led the new product innovation team and played a key role in the acquisition of Kashi. Lucinda has both an MBA and BA from Michigan State University and has been awarded the Excellence in Marketing award from Michigan State University, an Effie award for excellence in advertising and received the Top 20 Best New Frozen Products of the Year from Supermarket Review.
