RSA America prides itself on being the trusted advisers to the independent grocery store market. Founded by experts focused on the interaction between marketing technology and traditional Information Technology, RSA sheds new light on customer behavior inside the store.
We're empowering independent grocers to stay relevant within the marketplace.
Aaron F, OperationsRay's Apple Markets
“RSA gave us a way to engage our customers directly.... a tool to directly combat our competition.”
Mike R, IT ManagerLewis Drug
“With coupon redemption, loyalty rewards, and basket info, RSA helped us get closer to our guests and learn more from the data we were able to generate. It works!”
Mike M, VP OperationsMiller's Markets
“It's not often when a retailer get excited about a program, but RSA has done it.... Our end of year sales are up while most independents are trending down.”
Jordan W, General ManagerWhite's Foodliner
“RSA America gave us the perfect footprint for changing to our new digital loyalty platform and put together a mobile strategy that actually works!”
Steven Lines, Operations Manager at WM Grocery, an Alabama-based indie grocery chain, pulled all of his stores' direct mail advertisements before implementing technology, and they immediately saw a 10% decrease in sales. But even prior to the drop, Lines was spending over $400K on their direct mail strategy and the cost of print and postage was continuing to increase and they were no longer seeing ROI.
The stores had been trending down since the pull of the direct mailing of their ads, and this was very concerning for them. They came on board with RSA America, and the stores saw a complete turn around in sales and started trending upward for the first time in two years, circling close to positive numbers they use to experience during their pre-direct mail days, along with increasing profits.
With Lines operating four stores throughout the state of Alabama, the company has seen about an average of an 8 % sales increase in just a short period of time since partnering with RSA America and using mobile technology in their stores.
Mike Miller, VP of Operations at Millers Markets with locations in Indiana, Ohio and Michigan, shares a similar experience with Lines and WM Grocery. Millers Markets pulled their advertising distribution in all 12 of their locations and cut $3M off their print ad budget in only a year. Once Miller realized they could reinvest these savings back towards the costs of goods via a mobile application, they could reach more consumers and drive sales, which would equate to more profit. After using the RSA America platform and solutions, Millers Markets saw, at minimum, a 100% increase in vendor funding and product placement, too.
“…You have an opportunity to drive sales, cut costs, acquire vendor funds, and increase vendor paid coupon money while putting more money to your bottom line. Customers are more engaged and it goes to show we can now offer the same programs as the bigger, stronger [corporations] we all compete with.”Learn More
Elden's Fresh Foods
Elliot Christensen, President of Elden’s Fresh Foods, a 24-hour independent store in Alexandria, Minnesota, credits RSA America’s mobile application and easy-to-use platform as the main reasons their store is experiencing success. Out of a 25K township population, 17K of those people are registered on Elden’s Fresh Foods mobile application and distribution list. This equates to more than half of the area’s population receiving their store’s communications and deals. The store saw an immediate increase in foot traffic and customer visits.
Once the store decided to discontinue the distribution of their print ad in May 2019, Elden’s Fresh Foods saved more than $150K in expenses. They were then able to reinvest that saved money towards the mobile application, loading it with free items and special offers for their customers.
“We’ve invested probably $175-$200K in this digital [platform] in the way of funding free items and the markdowns [for our customers] and then on the backside, we are going to get the savings back to the tune of $150K by not distributing our ad. We’ll get our payback in about 18 months. And we’re happy with that.”